An interesting Match blog

I'm not sure if this is just an advertising medium for other match services, but here's an interesting comment from the top of the page anyway ::: I should be embarrassed to have had as long and unsuccessful experience with online dating as I have had, but I’m not, it’s just another channel to meet people and it seems every channel is as mundane as the next right now, or maybe I’m just getting jaded. Anyway, what has this got to do with customer experience?

Well, match.com has been pissing me off for some time, most recently with it’s mandate that you can’t be wearing sunglasses in your “main” picture. This is just an indication of match’s authoritarian view of its customers, you’d better listen “because match knows best”. Lot’s of guidelines, lots of bureaucracy, and everyone’s profile sounds the same as everyone else’s, I mean, who doesn’t like good food and watching movies. Somehow matches control over the “profile” creation process has stunted their customers creativity as opposed to enhanced, encouraged or motivated it.